Monday, October 19, 2009

How would you get people on our Knight’s bus ?
Homework for the order Article 5- Knight 9262 renewal series Final S. Holle

Lesson 1: Market to the future, not the past.
Improve appeal to new and all members

Membership expansion and retention

Lesson 2: Invest for relaunch success.
Have Relevance , high impact visibility, and offer high value by relaunching core values

“ Positive media awareness

With full co-operation all councils, renewed knights fellowship all councils

Lesson 3: Leave no member customer behind.

New vitality -Have fun across all age groups with a continuity of worthy purposes and causes

Mentoring and pairing the older with the newer - a proven buddy system that works
“Giving people reason’s to join us. “

Having fun in happy fellowship

Lesson 4: Leverage product launches by involving partners.

Core and vanguard leadership
Combine council impacts
Stop divided and fragmented efforts
Strategic alliances –auxiliary membership

Expand reach- manpower and resources


Lesson 5: Seek out new life for old products by boldly updating your brands with a local community focus

-Local traction & worthy -Earn it rules will apply –no more by convention freebies

New funding to those that need it most, are worthy and paid directly.

Updating and relaunching our Brand

Other insights




HAVE Fun - we are listening and need your input please S.Holle

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