The 5 Lessons learned and illustrated by the Knights of Columbus
Article 3- Knight 9262 renewal series

New rules to play our worthy Knight game Updating and relaunching our Brand

“Walter Gretsky Hockey Tournament”
New Tournament fundraiser 50 % city 50 % all Brant Knights Councils

Lesson: Market to the future, not the past.

Improve appeal to new and all members “5000 people have a new awareness of the Brant Knights ability”

“ Louis Burgess is a Knight’s champion who lead the event charge, with K Doucette and S. Holle “

“.Smiles are better then frowns “ Consumers today want more spectacles and more value for their hard-earned money. We agree,

(click on picture to enlarge)

Lesson: Invest for relaunch success.
Have Relevance , high impact visibility, and offer high value to relaunch core values

“ Positive media , full co-operation all councils, renewed knights fellowship all councils and much fun including live bands and a beer tent “ Replacing frowns with smiles through “BoldlyGo” performance –this event delivered and rocked Everyone in the membership goes home happy.

Lesson: Leave no member customer behind.

New vitality -Have fun across all age groups with a continuity of worthy purposes and causes
Mentoring and pairing the older with the newer - a proven buddy system that works

“Giving people reason’s to join us. Having fun in happy fellowship are good reasons as this event clearly shows and demonstrates ”

Find a small group of promotional partners willing to create big impact and to “BoldlyGo” to new ideas and vistas f or our mutual common good.

Lesson: Leverage product launches by involving partners.

Core and vanguard leadership Combine council impacts Stop divided and fragmented efforts
Strategic alliances –auxiliary membership Expand reach- manpower and resources

Any out-of-favour product can be rehabilitated, given appropriate retooling and dynamic marketing... “All groups and our members had a smile on their faces, indicating high future event prosperity and participation in the future” S. Holle Grand Knight Council 9262

Lesson: Seek out new life for old products by boldly updating your brands with a local community focus

-New funding to those that need it most, are worthy and paid directly.
-Local traction & worthy -Earn it rules will apply –no more by convention freebies

What else did we learn ?

• Do not abuse the good will and talent of your volunteers


• Train your volunteers to do the task at hand


• Treat everyone with respect


• Have Fun

Cautions

Those paid for the event management live off the proceeds of the “free” labor and energy of the volunteers efforts -please respect them for their contribution

How do we ensure that our member’s and supporter’s good will is used properly?

Earn their trust .respect and good will

• Appreciate their efforts


• Say “thank you” Sincerely and mean it


• Acknowledge and recognize effort


• Have fun

The easiest way to encourage people to do the right thing is by making it fun to do. Example: The "World's Deepest Bin" http://www.wservernews.com/UY0HR7/091019-Deepest-Bin

It has been said many times that people work for more than a raise -- they work for praise. The most effective and least expensive motivation going is recognition with a simple "thank you

S.Holle